PhD | Prof. Dr. Jens Paschmann

Add-on Fellowships for Interdisciplinary Economics and Interdisciplinary Business Administration

Wed, 08 Nov 2023 00:00:00 +0000

Fellowship by Joachim Herz Stiftung

Since November 2023, the Joachim Herz Foundation supports my research with the “Add-on Fellowships for Interdisciplinary Economics and Interdisciplinary Business Administration”. I am very happy about this support!

The fellowship is for aspiring young researchers who answer economic research questions, work interdisciplinary and conduct research highly relevant to society, and, thus contribute to achieving the Sustainable Development Goals (SDGs).

The fellowship provides me with both financial support (€12,500) and access to a network of young, committed researchers. I’m very much looking forward to meeting the other fellows in January 2024.

In my involvement with the scholarship, I studied the vita of Joachim Herz, who was an impressive entrepreneur. I can identify very strongly with the values that were important to him - freedom and individuality. Joachim Herz left behind a fortune of around 1.3 billion euros and it is impressive to see how many people in education, science and research are now benefiting from his legacy. I feel honored to be part of his legacy and will give my very best to push the goals of the foundation with my research.

HORIZONT Dissertation Award [incl. award ceremony video]

Thu, 10 Aug 2023 00:00:00 +0000

Winner of the HORIZONT-Stiftung award for my dissertation on “Digital Customer Engagement with New Technologies”

Last week, I was awarded by the HORIZONT-Stiftung for my dissertation on “Digital Customer Engagement with New Technologies” (endowed with 5,000 EUR). HORIZONT is Germany’s leading marketing, advertising, and media trade journal.

The agency Scholz & Friends produced a video for the award ceremony at Palmengarten in Frankfurt. The video shoot was a lot of fun and the German rap part in the background was a big hit at the award ceremony.

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It will always be a great reminder of my time at University of Cologne and my doctoral thesis.

It is great to see that the committee of renowned representatives from companies, agencies, and media sees value in my research for practice, and in me as a young scholar.

The award ceremony in Frankfurt gave me a unique opportunity to have insightful discussions on the role of new technologies in our world, talking to a variety of CEOs, CMOs, CDOs, data scientists, and many more. Personally, I think that research is especially fun when it has real-world implications. This award should always be a reminder to myself to make practical relevance the heart of my research.

The most important people on this ongoing journey toward professorship are the many people who support me, first and foremost my PhD supervisor Franziska Völckner and my “data, econometrics and modeling” supervisors Hernan Bruno and Harald Van Heerde. And, equally important, all my other co-authors, Kristina Klein, Magdalena Bekk, Martin Hirche, Florian Pethig, Julian R. K. Wichmann, Dr., Michel Muschkiet, Luke Greenacre, and Anika Nissen. You are the people who are making this journey so special and fun.

THANKS to HORIZONT-Stiftung for the recognition and support of my work, and to all the great people who engaged with me at the HORIZONT Award Ceremony in Frankfurt!

Finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS

Mon, 03 Apr 2023 00:00:00 +0000

Finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS

I was finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS. The Young Researcher Award honors young researchers for outstanding research work in the field of marketing and media.

Since market research was the application context of a reward strategy (i.e., mobile app gamification) in one of my main dissertation research projects, I am very happy to have made it to the shortlist. In our research project, we look at how the interplay of psychological and monetary rewards drive user motivation in gamified mobile apps. What has a stronger effect? What do we need to consider in such hybrid reward structures?

Honorable Mention by Psychology of Technology Institute

Mon, 03 Apr 2023 00:00:00 +0000

Honorable mention by the Psychology of Technology Institute

I received an honorable mention of the Psychology of Technology Instute for my dissertation on “Digital Customer Engagement with New Technologies”. The Psychology of Technology Institute is a non-profit network of behavioral scientists, technology designers, and decision-makers that protects and improves psychological health for society by advancing our understanding and effective use of transformative technologies.

This award has a special meaning for me, as I chose the academic path in Marketing Academia to use my psychological knowledge to gain insight into psychological processes behind people’s interactions with new technologies. While my research today covers significantly more topics, I am very pleased to be able to enrich this research stream with my research.