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Managing the Interplay of Sales and Service
TBD.
Jens W. Paschmann, Nico Schauerte
Consumer Reactions to Pricing Strategies in Times of Inflation
TBD.
Martin Hirche, Jens W. Paschmann, Franziska Völckner, Marnik Dekimpe, Luke Greenacre
Managing Competition in Online Communities
TBD.
Magdalena Jackwerth, Jens W. Paschmann, Florian Pethig, Franziska Völckner
Mobile App Effectiveness in Marketing: Decoding the Engagement-Value-Chain
TBD.
Kristina Viets, Jens W. Paschmann, Franziska Völckner, Tammo Bijmolt
The Role of Pre-Ownership Salience in the Consumption of Pre-Owned Goods
TBD.
Paula Liebig, Jens W. Paschmann, Franziska Völckner
Driving Mobile App User Engagement Through Gamification
It is unclear to what extent gamification helps to drive user engagement and add business value. To address this question, the authors study unique data from a gamified market research app comprising daily individual-level app-usage observations of 18,952 users.
Jens W. Paschmann, Franziska Völckner, Hernán A. Bruno, Harald J. van Heerde, Kristina Klein
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More than a Deal: The Double-Edged Sword of Posting Intentions on Social Deal Platforms
TBD.
Jens W. Paschmann
Surveillance Concerns in the Internet of Things
TBD.
Jens W. Paschmann, Franziska Völckner, Magdalena Bekk
Bridging Customer Experience Realities Through Human Digital Twins
TBD.
Michel Muschkiet, Jens W. Paschmann, Julian Wichmann