3

Managing the Interplay of Sales and Service
TBD.
Jens W. Paschmann, Nico Schauerte
AI Memory and Consumer Engagement
TBD.
Jens W. Paschmann, Ada Aka
Image Choice in Online Secondhand Marketplaces
TBD.
Jens W. Paschmann, Paula Liebig, Franziska Völckner
Managing Competition in Online Communities
TBD.
Carina Toeller, Jens W. Paschmann, Florian Pethig, Franziska Völckner
Commercial Platform-Generated Content Effectiveness
TBD.
Jens W. Paschmann
Consumer Reactions to Pricing Strategies in Times of Inflation
TBD.
Martin Hirche, Jens W. Paschmann, Franziska Völckner, Marnik Dekimpe, Luke Greenacre
Mobile App Effectiveness in Marketing: Decoding the Engagement-Value-Chain
TBD.
Kristina Viets, Jens W. Paschmann, Franziska Völckner, Tammo Bijmolt
Agentic AI and Consumer Vulnerability
TBD.
Jens W. Paschmann, Johanna Zimmermann, Franziska Völckner, Magdalena Bekk
Customer Representations in Marketing
TBD.
Jens W. Paschmann, Julian Wichmann, Michel Muschkiet