Publications

Jens W. Paschmann, Nico Schauerte (2026). Managing the Interplay of Sales and Service. In Work in progress.

Jens W. Paschmann, Ada Aka (2025). AI Memory and Consumer Engagement. In Work in progress.

Carina Toeller, Jens W. Paschmann, Florian Pethig, Franziska Völckner (2025). Managing Competition in Online Communities. In Work in progress.

Jens W. Paschmann, Paula Liebig, Franziska Völckner (2025). Image Choice in Online Secondhand Marketplaces. In Work in progress.

Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde, Franziska Völckner, Kristina Klein (2025). Driving Mobile App User Engagement Through Gamification. In JMR.

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Jens W. Paschmann (2024). Commercial Platform-Generated Content Effectiveness. In Working Paper.

Kristina Viets, Jens W. Paschmann, Franziska Völckner, Tammo Bijmolt (2024). Mobile App Effectiveness in Marketing: Decoding the Engagement-Value-Chain. In Work in progress.

Martin Hirche, Jens W. Paschmann, Franziska Völckner, Marnik Dekimpe, Luke Greenacre (2024). Consumer Reactions to Pricing Strategies in Times of Inflation. In Work in progress.

Jens W. Paschmann, Johanna Zimmermann, Franziska Völckner, Magdalena Bekk (2022). Agentic AI and Consumer Vulnerability. In Working Paper.

Michel Muschkiet, Jens W. Paschmann, Annika Nissen (2022). Towards Human Digital Twins for Improving Customer Experience. In Internation Conference on Information Systems (ICIS).

Jens W. Paschmann, Julian Wichmann, Michel Muschkiet (2022). Customer Representations in Marketing. In Work in progress.