Publications

Jens W. Paschmann, Nico Schauerte (2024). Managing the Interplay of Sales and Service. In Work in progress.

Kristina Viets, Jens W. Paschmann, Franziska Völckner, Tammo Bijmolt (2024). Mobile App Effectiveness in Marketing: Decoding the Engagement-Value-Chain. In Work in progress.

Magdalena Jackwerth, Jens W. Paschmann, Florian Pethig, Franziska Völckner (2024). Managing Competition in Online Communities. In Work in progress.

Martin Hirche, Jens W. Paschmann, Franziska Völckner, Marnik Dekimpe, Luke Greenacre (2024). Consumer Reactions to Pricing Strategies in Times of Inflation. In Work in progress.

Paula Liebig, Jens W. Paschmann, Franziska Völckner (2023). The Role of Pre-Ownership Salience in the Consumption of Pre-Owned Goods. In Work in progress.

Jens W. Paschmann, Franziska Völckner, Magdalena Bekk (2022). Surveillance Concerns in the Internet of Things. In Working Paper.

Jens W. Paschmann (2022). More than a Deal: The Double-Edged Sword of Posting Intentions on Social Deal Platforms. In Working Paper.

Jens W. Paschmann, Franziska Völckner, Hernán A. Bruno, Harald J. van Heerde, Kristina Klein (2022). Driving Mobile App User Engagement Through Gamification. In SSRN Electronic Journal.

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Michel Muschkiet, Jens W. Paschmann, Annika Nissen (2022). Towards Human Digital Twins for Improving Customer Experience. In Internation Conference on Information Systems (ICIS).

Michel Muschkiet, Jens W. Paschmann, Julian Wichmann (2022). Bridging Customer Experience Realities Through Human Digital Twins. In Work in progress.