Honorable Mention by Psychology of Technology Institute
The Psychology of Technology Institute honorably mentioned my dissertation on “Digital Customer Engagement with New Technologies”.
Image credit: Psychology of Technology InstituteHonorable mention by the Psychology of Technology Institute
I received an honorable mention of the Psychology of Technology Instute for my dissertation on “Digital Customer Engagement with New Technologies”. The Psychology of Technology Institute is a non-profit network of behavioral scientists, technology designers, and decision-makers that protects and improves psychological health for society by advancing our understanding and effective use of transformative technologies.
This award has a special meaning for me, as I chose the academic path in Marketing Academia to use my psychological knowledge to gain insight into psychological processes behind people’s interactions with new technologies. While my research today covers significantly more topics, I am very pleased to be able to enrich this research stream with my research.
Dr. Jens Paschmann
Assistant Professor of Marketing
My work helps firms understand human behavior in our technology-driven, digital world. Application contexts are customer relationship management, sales management, and retailing.