Teaching Values Through Cinema — "The Social Network" with Our Bachelor Students
How a movie screening and panel discussion became a lesson in ethics, entrepreneurship, and responsibility.
How can we teach our students values?
Why not book a cinema, show a thought-provoking movie, and use it as a starting point to discuss the fundamental questions?
Initiated by my colleague Thorsten Hennig-Thurau, we filled a cinema with bachelor students to watch The Social Network — and then dove into a discussion about the ethics of founding a company and running a business. The event was generously sponsored by Sparkasse Münsterland Ost, a locally rooted banking institution guided by strong values.
After the screening, we had a lively panel discussion together with Dr. Annegret Saxe (Board Member, Sparkasse Münsterland Ost), Lara Zoe Minor (Student & Social Media Manager), and myself.
Is this the future of teaching? Probably not something we can offer every week. But it is exactly the kind of initiative that shows we care about our students — and, perhaps even more importantly, about the values they will carry into the world once they leave our university.
Prof. Dr. Jens Paschmann
Professor of Marketing | Psychologist
My work helps firms understand human behavior in our technology-driven, digital world. Application contexts are customer relationship management, sales management, and retailing.