HORIZONT Dissertation Award [incl. award ceremony video]

Winner of the HORIZONT-Stiftung award for my dissertation on “Digital Customer Engagement with New Technologies”

Last week, I was awarded by the HORIZONT-Stiftung for my dissertation on “Digital Customer Engagement with New Technologies” (endowed with 5,000 EUR). HORIZONT is Germany’s leading marketing, advertising, and media trade journal.

The agency Scholz & Friends produced a video for the award ceremony at Palmengarten in Frankfurt. The video shoot was a lot of fun and the German rap part in the background was a big hit at the award ceremony.

It will always be a great reminder of my time at University of Cologne and my doctoral thesis.

It is great to see that the committee of renowned representatives from companies, agencies, and media sees value in my research for practice, and in me as a young scholar.

The award ceremony in Frankfurt gave me a unique opportunity to have insightful discussions on the role of new technologies in our world, talking to a variety of CEOs, CMOs, CDOs, data scientists, and many more. Personally, I think that research is especially fun when it has real-world implications. This award should always be a reminder to myself to make practical relevance the heart of my research.

The most important people on this ongoing journey toward professorship are the many people who support me, first and foremost my PhD supervisor Franziska Völckner and my “data, econometrics and modeling” supervisors Hernan Bruno and Harald Van Heerde. And, equally important, all my other co-authors, Kristina Klein, Magdalena Bekk, Martin Hirche, Florian Pethig, Julian R. K. Wichmann, Dr., Michel Muschkiet, Luke Greenacre, and Anika Nissen. You are the people who are making this journey so special and fun.

THANKS to HORIZONT-Stiftung for the recognition and support of my work, and to all the great people who engaged with me at the HORIZONT Award Ceremony in Frankfurt!