Finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS
Selected as finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS.
Image credit: Berufsverband Deutscher Markt- und Sozialforscher e.V.Finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS
I was finalist for the “Young Researcher 2023” dissertation award of BVM/VMÖ/SWISS INSIGHTS. The Young Researcher Award honors young researchers for outstanding research work in the field of marketing and media.
Since market research was the application context of a reward strategy (i.e., mobile app gamification) in one of my main dissertation research projects, I am very happy to have made it to the shortlist. In our research project, we look at how the interplay of psychological and monetary rewards drive user motivation in gamified mobile apps. What has a stronger effect? What do we need to consider in such hybrid reward structures?
Dr. Jens Paschmann
Assistant Professor of Marketing
My work helps firms understand human behavior in our technology-driven, digital world. Application contexts are customer relationship management, sales management, and retailing.